Get in the Best Shape of Your Life —
Without Giving Up Your Career,
Travel, or Weekends
The complete health system built for executives who travel constantly, work 50+ hour weeks, and have tried everything else. Backed by 17 years and 1,000+ transformations.
You run a business, manage a team, close deals, and show up for your family.
But when you catch your reflection in a hotel mirror after another week of airport food and missed workouts, the person looking back doesn’t match the one who just crushed a board presentation.
You’ve tried to fix it. More than once. Personal trainers who helped you for an hour and then disappeared. Meal plans that fell apart the second you boarded a plane. Apps that lasted two weeks. Twelve-week challenges that gave you short-term results and long-term frustration.
Nothing stuck. And somewhere along the way, you started to wonder if the problem was you.
It’s not. You don’t have a willpower problem. You have a system problem.
Every approach you’ve tried was built for someone with a predictable schedule. Someone who eats at home every night. Someone who can get to the same gym five days a week. That’s not your life. That’s never been your life.
And until someone built a system for the way you actually live, nothing was ever going to stick.
Watch Their Stories
Built for the Way You Actually Live
The complete health and performance system that covers 100% of your week — training, nutrition, travel, sleep, stress, recovery — with a dedicated coach by your side every single day.
Your schedule runs the show. Your health system keeps up.
You travel Monday to Thursday. Client dinners three nights a week. Your 6am meeting just moved. Life doesn’t slow down for a workout plan — so your plan moves as fast as you do.
With Apex, your training adapts in real-time. Home workout today, hotel gym tomorrow, full session on Saturday. Your coach adjusts based on your actual week, not a rigid template.
We cover all of it.
Spend less time on your health. Get better results.
Workouts are 30-45 minutes, 3-5 days a week. Nutrition managed through the Apex app with zero meal prep required. Your coach handles all the planning, tracking, and adjusting.
No more researching diets at midnight. No more guessing what to eat at a restaurant. No more wasted gym sessions doing the wrong things.
Your coach handles the rest.
Support for the 98% of your week that actually matters.
Your results aren’t made in the gym. They’re made in the kitchen, on the plane, at the client dinner, in the hotel room at 11pm when you’re deciding between the minibar and a good night’s sleep.
Your Apex coach is with you for all of it. 24/7 messaging. Unlimited Zoom check-ins. Real-time adjustments based on your data.
Not just the 2 hours in the gym.
Build a system you can run on your own — permanently.
This is not a 12-week challenge. Apex is designed to equip you with the habits, knowledge, and systems to manage your health independently for 5, 10, 20 years and beyond.
The 6-month minimum exists for a reason: it’s the time needed to build habits through holidays, travel surges, stressful quarters, and every context your life throws at you. By the end, you won’t need us. And that’s the point.
Not another 12-week band-aid.
The Proof Speaks for Itself
Executives, surgeons, business owners, and parents — all busy, all traveling, all transformed.
What Clients Say When Nobody’s Watching
Unfiltered messages from real clients — straight from check-ins, DMs, and community updates.
Everything Is Built From Scratch for Your Life
Personal Performance Assessment
Your coach maps your entire life — schedule, travel patterns, food preferences, family commitments, constraints — before writing a single workout. Your first phase of programming is live within 24 hours.
Apex Optimization Plan
Custom training, nutrition, travel protocols, sleep optimization, stress management, and longevity strategies — all built around the way you actually live. Data-driven. Science-backed. Zero guesswork.
Peak Performance Monitoring
Real-time tracking via the Apex App and wearable integration. Your coach monitors everything and makes proactive adjustments. This is how you make decisions in business — with data. Now your health runs the same way.
The Apex Health & Performance System
Your Complete Custom System
- Custom training — gym, home, or hotel (30-45 min, 3- 5x/week)
- Personalized nutrition with restaurant & travel-friendly meals
- Travel, dining-out, and jet lag protocols
- Sleep optimization & stress management
- Bioage & longevity optimization
Your Dedicated Coach — Every Day
- 24/7 coach access via Apex app & direct messaging
- Unlimited 1:1 Zoom check-ins
- Real-time program adjustments based on your data
- Weekly group calls & monthly challenges
- Apex Inner Circle community of high performers
The Tools That Make It Simple
- Full Apex app — daily dashboard, meal database, workout tracking
- Smartwatch integration (Apple, Garmin, Fitbit)
- Performance audits & progress tracking
- First phase live within 24 hours of onboarding
- Discipline & mindset coaching protocols
90-Day Money-Back Guarantee
Follow the system for 90 days. If you don’t see results, you get every dollar back. No hoops. No fine print. We can make that promise because we’ve been doing this for 17 years with over 1,000 transformations. The risk isn’t trying Apex. The risk is spending another year doing the same thing and expecting a different result.
Built by Someone Who’s Done This for 17 Years — Not 17 Months
I’m Karl Button (B.H.S, M.Ed.). Along with my wife Hannah — a former professional athlete and elite-level coach (B.Ed.) — I’ve spent the last 17 years helping executives, surgeons, founders, and working parents get in the best shape of their lives.
We’ve worked with over 1,000 clients across three continents. We’ve built systems for people who travel 80% of the time, work 70-hour weeks, and had given up on their health entirely.
We know what works for busy people because that’s the only kind of person we’ve ever worked with. This is what we do. It’s all we do. And we’ve been doing it longer than most coaches have been in the industry.
You Might Be Thinking…
Stop Starting Over. Start Transforming — Permanently.
You already know you need to do something. The people in those transformations above were in the same place you are right now. Successful at work. Struggling with health. Wondering if anything would ever stick. The only difference between where they are and where you are today is one decision.
Apply Now →30-second application
→ Pick a time → 30-minute Zoom with our team.
If Apex is the right fit, you can start
within 24 hours.
30-Second Application
Answer a few quick questions so we know your situation before the call.
Book a Time
Pick a slot that works for your schedule. Evenings and weekends available.
30-Min Strategy Zoom
We’ll map out a plan for your goals, your schedule, and your life. If Apex is the right fit, you can start within 24 hours.
Get in the Best Shape of Your Life —
Without Giving Up Your Career,
Travel, or Weekends
The complete health system built for executives who travel constantly, work 50+ hour weeks, and have tried everything else. Backed by 17 years and 1,000+ transformations.
You run a business, manage a team, close deals, and show up for your family.
But when you catch your reflection in a hotel mirror after another week of airport food and missed workouts, the person looking back doesn’t match the one who just crushed a board presentation.
You’ve tried to fix it. More than once. Personal trainers who helped you for an hour and then disappeared. Meal plans that fell apart the second you boarded a plane. Apps that lasted two weeks. Twelve-week challenges that gave you short-term results and long-term frustration.
Nothing stuck. And somewhere along the way, you started to wonder if the problem was you.
It’s not. You don’t have a willpower problem. You have a system problem.
Every approach you’ve tried was built for someone with a predictable schedule. Someone who eats at home every night. Someone who can get to the same gym five days a week. That’s not your life. That’s never been your life.
And until someone built a system for the way you actually live, nothing was ever going to stick.
Watch Their Stories
Built for the Way You Actually Live
The complete health and performance system that covers 100% of your week — training, nutrition, travel, sleep, stress, recovery — with a dedicated coach by your side every single day.
Your schedule runs the show. Your health system keeps up.
You travel Monday to Thursday. Client dinners three nights a week. Your 6am meeting just moved. Life doesn’t slow down for a workout plan — so your plan moves as fast as you do.
With Apex, your training adapts in real-time. Home workout today, hotel gym tomorrow, full session on Saturday. Your coach adjusts based on your actual week, not a rigid template.
We cover all of it.
Spend less time on your health. Get better results.
Workouts are 30-45 minutes, 3-5 days a week. Nutrition managed through the Apex app with zero meal prep required. Your coach handles all the planning, tracking, and adjusting.
No more researching diets at midnight. No more guessing what to eat at a restaurant. No more wasted gym sessions doing the wrong things.
Your coach handles the rest.
Support for the 98% of your week that actually matters.
Your results aren’t made in the gym. They’re made in the kitchen, on the plane, at the client dinner, in the hotel room at 11pm when you’re deciding between the minibar and a good night’s sleep.
Your Apex coach is with you for all of it. 24/7 messaging. Unlimited Zoom check-ins. Real-time adjustments based on your data.
Not just the 2 hours in the gym.
Build a system you can run on your own — permanently.
This is not a 12-week challenge. Apex is designed to equip you with the habits, knowledge, and systems to manage your health independently for 5, 10, 20 years and beyond.
The 6-month minimum exists for a reason: it’s the time needed to build habits through holidays, travel surges, stressful quarters, and every context your life throws at you. By the end, you won’t need us. And that’s the point.
Not another 12-week band-aid.
The Proof Speaks for Itself
Executives, surgeons, business owners, and parents — all busy, all traveling, all transformed.
What Clients Say When Nobody’s Watching
Unfiltered messages from real clients — straight from check-ins, DMs, and community updates.
Everything Is Built From Scratch for Your Life
Personal Performance Assessment
Your coach maps your entire life — schedule, travel patterns, food preferences, family commitments, constraints — before writing a single workout. Your first phase of programming is live within 24 hours.
Apex Optimization Plan
Custom training, nutrition, travel protocols, sleep optimization, stress management, and longevity strategies — all built around the way you actually live. Data-driven. Science-backed. Zero guesswork.
Peak Performance Monitoring
Real-time tracking via the Apex App and wearable integration. Your coach monitors everything and makes proactive adjustments. This is how you make decisions in business — with data. Now your health runs the same way.
The Apex Health & Performance System
Your Complete Custom System
- Custom training — gym, home, or hotel (30-45 min, 3- 5x/week)
- Personalized nutrition with restaurant & travel-friendly meals
- Travel, dining-out, and jet lag protocols
- Sleep optimization & stress management
- Bioage & longevity optimization
Your Dedicated Coach — Every Day
- 24/7 coach access via Apex app & direct messaging
- Unlimited 1:1 Zoom check-ins
- Real-time program adjustments based on your data
- Weekly group calls & monthly challenges
- Apex Inner Circle community of high performers
The Tools That Make It Simple
- Full Apex app — daily dashboard, meal database, workout tracking
- Smartwatch integration (Apple, Garmin, Fitbit)
- Performance audits & progress tracking
- First phase live within 24 hours of onboarding
- Discipline & mindset coaching protocols
90-Day Money-Back Guarantee
Follow the system for 90 days. If you don’t see results, you get every dollar back. No hoops. No fine print. We can make that promise because we’ve been doing this for 17 years with over 1,000 transformations. The risk isn’t trying Apex. The risk is spending another year doing the same thing and expecting a different result.
Built by Someone Who’s Done This for 17 Years — Not 17 Months
I’m Karl Button (B.H.S, M.Ed.). Along with my wife Hannah — a former professional athlete and elite-level coach (B.Ed.) — I’ve spent the last 17 years helping executives, surgeons, founders, and working parents get in the best shape of their lives.
We’ve worked with over 1,000 clients across three continents. We’ve built systems for people who travel 80% of the time, work 70-hour weeks, and had given up on their health entirely.
We know what works for busy people because that’s the only kind of person we’ve ever worked with. This is what we do. It’s all we do. And we’ve been doing it longer than most coaches have been in the industry.
You Might Be Thinking…
Stop Starting Over. Start Transforming — Permanently.
You already know you need to do something. The people in those transformations above were in the same place you are right now. Successful at work. Struggling with health. Wondering if anything would ever stick. The only difference between where they are and where you are today is one decision.
Apply Now →30-second application
→ Pick a time → 30-minute Zoom with our team.
If Apex is the right fit, you can start
within 24 hours.
30-Second Application
Answer a few quick questions so we know your situation before the call.
Book a Time
Pick a slot that works for your schedule. Evenings and weekends available.
30-Min Strategy Zoom
We’ll map out a plan for your goals, your schedule, and your life. If Apex is the right fit, you can start within 24 hours.
