Transform Your Body & Optimize Your Health and Performance Permanently

Even With A Busy Schedule

Achieve lasting results with a personalized, science-backed system trusted by 1000s of high performers over 16 years.

Apply Here

Transform Your Body & Optimize Your Health and Performance Permanently

Even With A Busy Schedule

Achieve lasting results with a personalized, science-backed system trusted by 1000s of high performers over 16 years.

Apply Here
Health Costs Section

What Is Your Current Health Costing You?

Busy professional or parent? Poor health drains your time, wealth, and potential. Apex reverses this, delivering a 10X ROI with energy, confidence, and longevity.

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Crushing Fatigue

Exhausted by 3 PM? Low energy tanks your focus, costing $10K+ in productivity yearly. Apex restores your drive, saving 5+ hours weekly.

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Soaring Health Costs

Rising medical bills hit $14K/year as health declines. Apex reverses risks like prediabetes, saving thousands and boosting vitality.

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Missed Family Time

Juggling work and kids steals energy for family. Apex makes you a fit, present role model with habits that last a lifetime.

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Stalled Career Growth

Burnout kills your edge, limiting promotions. Apex boosts 20% productivity and confidence, unlocking $20K+ in career gains.

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Eroded Confidence

Weight gain and low energy sap your presence in meetings or with kids. Apex restores confidence, making you look and feel 10 years younger.

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Risks to Longevity

Poor health shortens your life and active years with family. Apex adds decades of vitality, ensuring you thrive for those who matter most.

Apply Now -- Spots Limited

A 16 year track record

"I added 7 years to my life in 3 months'

John
"I was a busy 60-year-old executive, always traveling and dining out with no time to spare.

Apex’s customized system fit my life perfectly—I dropped 33 lbs, got in the best shape in 40 years, and saved hours weekly, boosting my productivity by thousands..."

"It almost felt too easy'

Bill
Bill is a 60 year old Anesthesiologist with insane work hours and regular travel.


He was hesitant about starting due to a lack of time to 'commit',


In just his first 12 weeks he dropped 18lbs of fat, and his strength skyrocketed.

"Nothing had worked before'

Aysha
Aysha, a 38-year-old career-driven mother, was skeptical after failed past attempts with trainers.

Balancing work, family, and travel, she joined Apex to become a healthy role model for her kids.

In just 12 weeks, she shed 18 lbs of fat, gained muscle, and skyrocketed her energy—unlocking confidence and productivity worth thousands.

"I am being truer to my values and to my family'

Angus
Anugs, a 53-year-old Executive and Father.

He was flat out, a vegetarian, and had never touched a weight in his life. He was also 'petrified' of gyms.

He is now 26lbs lighter, stronger, confident, and his now representing his true self at work and for his family (all while training at home).

'I was stuck, Now my life has transformed in just months'.

"I struggled with weight loss for 30 years'

Kathryn
Kathryn, a 62-year-old National Director and grandmother, battled weight loss for 30 years with no results.

With Apex, she shed 20 lbs in just 12 weeks—lighter than her wedding day.

Her only regret is not having Apex three decades ago.

Now she is thriving with newfound energy, confidence, and vitality.

"I thought I had no time'

Kevin
Kevin, a 53-year-old executive, nearly waited for the “perfect time” to start.

He felt trapped by his busy schedule, excess weight, and stagnant energy.

But with Apex he dropped 45 lbs, gained muscle, and boosted key biomarkers.

Taking action delivered massive ROI:

"Pain Free, 30+lbs down and a PB in an Ironman"

Ron
Ron is a busy high performer who came to me injured, tired and stuck.


He wanted to get in the best shape of his life and prioritize holistic peak performance.


In just his first 13 weeks he dropped 32lbs of fat is stronger than ever, and has just set a PB in an Ironman.

Incredible.

"Travelling every week, to dropping 27lbs and getting a 6 pack"

Andrew
Andrew, a 42 year old Father and Manager who travelled regularly for work.

He spent more time in airports and hotels than at home.

In just 14 weeks with Apex, he torched 27 lbs of fat, got a 6 pack, starting doing pull ups and improved his health holistically.

Andrew ditched the 'travel and no time excuses' and through taking action has a system which has set him up for a lifetime of success.

"$10,000+ Saved in Just 4 Months"

Kevin
Kevin, a high-achieving executive, doubted the ROI of investing in his health.

In just 4 months with Apex, he torched 23 lbs of fat, built muscle in his chest and shoulders, and carved a George Clooney-worthy jawline.

By streamlining his fitness Apex’s efficient system saved him hours weekly—worth over $10,000 in productivity.

Kevin ditched excuses and gained a leaner, stronger physique that fuels his professional success.

A 16 year track record

"I added 7 years to my life in 3 months'

John
"I was a busy 60-year-old executive, always traveling and dining out with no time to spare.

Apex’s customized system fit my life perfectly—I dropped 33 lbs, got in the best shape in 40 years, and saved hours weekly, boosting my productivity by thousands..."

"It almost felt too easy'

Bill
Bill is a 60 year old Anesthesiologist with insane work hours and regular travel.


He was hesitant about starting due to a lack of time to 'commit',


In just his first 12 weeks he dropped 18lbs of fat, and his strength skyrocketed.

"Nothing had worked before'

Aysha
Aysha, a 38-year-old career-driven mother, was skeptical after failed past attempts with trainers.

Balancing work, family, and travel, she joined Apex to become a healthy role model for her kids.

In just 12 weeks, she shed 18 lbs of fat, gained muscle, and skyrocketed her energy—unlocking confidence and productivity worth thousands.

"I am being truer to my values and to my family'

Angus
Anugs, a 53-year-old Executive and Father.

He was flat out, a vegetarian, and had never touched a weight in his life. He was also 'petrified' of gyms.

He is now 26lbs lighter, stronger, confident, and his now representing his true self at work and for his family (all while training at home).

'I was stuck, Now my life has transformed in just months'.

"I struggled with weight loss for 30 years'

Kathryn
Kathryn, a 62-year-old National Director and grandmother, battled weight loss for 30 years with no results.

With Apex, she shed 19 lbs in just 12 weeks—lighter than her wedding day.

Her only regret is not having Apex three decased ago.

Now she is thriving with newfound energy, confidence, and vitality.

"I thought I had no time'

Kevin
Kevin, a 53-year-old executive, nearly waited for the “perfect time” to start.

He felt trapped by his busy schedule, excess weight, and stagnant energy.

But with Apex he dropped 45 lbs, gained muscle, and boosted key biomarkers.

Taking action delivered massive ROI:

"Pain Free, 30+lbs down and a PB in an Ironman"

Ron
Ron is a busy high performer who came to me injured, tired and stuck.


He wanted to get in the best shape of his life and prioritize holistic peak performance.


In just his first 13 weeks he dropped 32lbs of fat is stronger than ever, and has just set a PB in an Ironman.

Incredible.

"$10,000+ Saved in Just 4 Months"

Kevin
Kevin, a high-achieving executive, doubted the ROI of investing in his health.

In just 4 months with Apex, he torched 23 lbs of fat, built muscle in his chest and shoulders, and carved a George Clooney-worthy jawline.

By streamlining his fitness Apex’s efficient system saved him hours weekly—worth over $10,000 in productivity.

Kevin ditched excuses and gained a leaner, stronger physique that fuels his professional success.

APEX System Intro

Reclaim Your Life with The Apex System

98% of Clients Achieve Measurable Results in 12 Weeks

Busy professionals and parents: unlock a 5-10 year improvement in biological age, boundless energy, and peak performance--effortlessly fitting your demanding life for lifelong results.

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Reverse biological age by 5-10 years, reducing chronic disease risk by 30% and extending productive years by 5+.

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Lose 15-120lbs permanently, train at home, at the gym, or while travelling (or both), with flexible plans that work at home or on the go.

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Boost productivity by 20%, saving $10K+ in career opportunities and 5+ hours weekly on inefficient routines.

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Improve sleep quality by 25%, saving $14K/year on medical costs, and thrive as a role model for your family.

Apply Now -- Spots Limited

Real Transformations You Can See

Witness the life-changing results of our clients who committed to the Apex System. Each journey showcases the incredible physical and mental transformations achieved, even with the busiest schedules.

"35lbs in 20 weeks and stronger than ever"

'57 year old shift worker now 22lbs lighter, now pumping out pull ups'

'19lbs in 13 weeks, energy, strength and an example for my family'

'34lbs gone in 16 weeks and anxiety is gone'

'52 year old CEO in better shape than most 25 year olds'

'32lbs down in 14 weeks, and prediabetes reveresed'

'110lbs of fat gone in 12 months'

'22lbs of fat gone, muscle up, with regular travel'

20lbs down as a 48 year old father, in the best shape of my life'

'Leaner, stronger and a role model for my family'

'12lbs down and my arms have grown substantially'

'33bs down, muscle up, and posture 100x better'

'39lbs down with a system I can manage sustainably'

'45lbs of fat gone,muscle up, and it feels easy'

'Years of no results, then I lost 26lbs in the first 16 weeks'

APEX System Transformation Section

How The Apex System Transforms Your Life in 6 Simple Steps

98% of Clients Achieve Measurable Results in 12 Weeks
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1. Deep Health Audit

Overwhelmed? We assess your lifestyle to craft a plan that fits your busy schedule, delivering results like 33lbs lost or 10% productivity gains.

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2. Flexible Fitness & Nutrition

Train at the gym, home, or while traveling. Save 5+ hours weekly, reverse health risks, and feel energized without restrictive diets.

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3. Recovery & Stress Mastery

Burned out? Master stress with proven tools, boosting focus and sleep by 20%, so you thrive at work and home.

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4. 24/7 VIP Coaching

No time for follow-ups? Get instant coach access via app or call, with 98% client satisfaction, ensuring accountability.

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5. Lifelong Habits

Unlike 80% of diets that fail, embed habits that stick, maintaining results 2+ years, saving $14K/year on health costs.

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6. Ongoing Results Tracking

Stay on track with data-driven progress checks, ensuring lasting transformation and 10X ROI, even with a chaotic schedule.

Apply Now -- Spots Limited

How the Apex System Transforms Your Life in 5 Simple Steps

Our Signature Health and Performance System delivers the highest level health and fitness outcomes, with a holistic science-backed approach, completely customized to your unique context to establish a lifestyle you love and can sustain for life.

Discover Your Path to Success

Step 1: Apply for your Strategy Call

We’ll dive into your goals, challenges, and what you need to succeed.

Tailored to Your Lifestyle

Step 2: Personal Performance Asessment

A personalized evaluation to define your goals, assess your fitness baseline, and align the program with precision to your busy life.

Maximize Results in Minimal Time

Step 3: Customized Apex Plan:

Bespoke training (3-5 custom workouts/week), nutrition, travel, stress management, travel, and recovery protocols tailored to your schedule and goals (and save you hours every week).

Stay Motivated, Every Step of the Way

Step 4: Support & Accountability

24/7 1:1 coaching, instant messaging, zoom check ins, performance audits, VIP Network access, and exclusive app access to track progress and stay on track.

Achieve Your Dream Physique

Step 5: Health and Performance Transformation

Take confidence from a 16 year track record with thousands of high performers, and a commitment to ensuring you achieve your goals and a system to sustain them for life.

Take The First Step

See what our clients are saying...

And what our clients are doing...

Why Trust The Apex System

Why You Can Trust The Apex System

Busy professional or parent? The Apex System delivers lasting results that fit your life, backed by proven expertise and a 10X ROI. Here's why you can trust us.

🏆

Proven Track Record

With 16+ years transforming thousands of high-performers, Apex delivers results where 80% of diets fail, saving you time and frustration.

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Real Client Results

Clients like John (33lbs lost) and Sarah (prediabetes reversed) save $14K/year on health costs and boost productivity by 20%.

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Expert Coaching

Our coaches tailor plans to your chaotic schedule--train at home, the gym, or on the road--ensuring success with 24/7 VIP support.

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Ironclad Guarantees

Not satisfied? Our money-back guarantee ensures zero risk. Apex delivers lifelong habits, making you a confident role model for your family.

Apply Now -- Spots Limited

Karl Button

Founder and CEO, B.H.S, M.Ed.

Karl, our founder, is a seasoned sponsored athlete and coach with over a decade of experience, deeply attuned to the demands of high performers. His mission is to empower driven individuals worldwide to achieve peak health, fitness, and confidence while seamlessly integrating with their dynamic lifestyles.

Hannah Button

Co Founder, Professional Athlete, Coach, B.Ed.

Elevate your health, fitness, and performance with Hannah’s expertise. As a former Professional Athlete and Coach with 9 years of experience, Hannah specializes in empowering busy high performers to optimize their well-being and achieve peak results. Discover tailored strategies designed to fit your demanding lifestyle and unlock your full potential.

Riley Anderson

Apex Fitness Adv. Head Coach

Meet Riley, a health coach who’s transformed over 400 high-performers, helping them lose 10-100 pounds through sustainable lifestyle changes. A former software engineer, Riley combines nutrition and fitness expertise with a passion for running and lifting to deliver results. For busy professionals, Riley’s personalized coaching drives lasting health and performance optimization.

Experienced Fitness Professional

Over 16 years experience to provide cutting-edge fitness strategies.

Featured in Leading Publications

Recognized by the top health and wellness platforms for proven methods in helping high performers achieve success.

25 Years of Combined Experience

Over two decades dedicated to coaching busy professionals and helping them get the results they crave.

Thousands of Successful Transformations

Countless of real stories of high performers who reclaimed their health and confidence.

Science-Backed Approach

Every plan is designed using the latest research in fitness and nutrition backed by proven methods.

And most importantly, it just works...

Why APEX Is a No-Brainer

Why The APEX System Is a No-Brainer

Experience concierge-level transformation designed for busy professionals and parents. Apex delivers unmatched results, not hourly sessions, with a 10X ROI on your health and life.

Unparalleled ROI: Redefine Your Potential

Lose 15-120lbs permanently, save $14K/year on health costs, and boost productivity by 20%--unlocking $20K+ in career gains. Apex delivers lifelong dividends.

Concierge Excellence vs. Generic Programs

Personal trainers charge $15K+/year for time-based sessions. Apex offers bespoke support for the 98% of your life outside training--personalized plans, 24/7 coaching, and sustainable habits backed by a 17-year track record of thousands of transformations.

The High Cost of Waiting

Every month you delay costs $10K+ in productivity, escalating medical bills, and lost vitality. Don't lose years with family or your competitive edge--transform now.

Your Concierge Value Stack

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Bespoke Health Audit: Precision plan tailored to your schedule, saving 5+ hours weekly.

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Elite Training & Nutrition: Train at home, the gym, or on the road--no compromises.

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24/7 Concierge Coaching: Instant, personalized support ensures success, unlike generic trainers.

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Lifetime Transformation: Sustainable habits outlast 80% of diets that fail within a year.

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Risk-Free Commitment: Invest in results, not time--full refund if not transformed.

Apply Now -- Spots Limited

More Client Transformations

Fat loss, muscle gain, strength up, energy, confidence, performance, diabetes reversed, mental health restored, quality of life, longevity boosted.

A track record you can have confidence in.

APEX System FAQ

Frequently Asked Questions

Got questions? We've got answers. Discover how Apex fits your busy life and delivers unmatched results.

Your goals are unique, and so is your Apex Program. Expect transformative outcomes like Eric, a 49-year-old surgeon, who lost 25 lbs in 12-14 weeks, built muscle, mastered muscle-ups, and surged with energy--boosting his work and family life. Typical results include dramatic fat loss, increased strength, confidence, and longevity markers, all tailored to your life for maximum ROI.

Time is your greatest asset, and Apex saves it. Our efficient 90-minute weekly workouts and automated nutrition plans are built for busy professionals like you. Our clients save hours weekly (worth thousands in productivity) with our flexible, high-ROI system that seamlessly fits your demanding lifestyle.

No gym? No problem. Apex designs custom workouts for any setting--home, hotel, or office--with minimal equipment. Our flexible system ensures you get elite results anywhere, anytime, just like our clients who travel 80% of the year.

Absolutely. Apex is built for executives on the move. Our low-friction nutrition and training protocols deliver big results, no matter where you are. We've transformed clients traveling 80% of the year with simple, science-backed systems tailored to your itinerary.

Yes, Apex makes dining out effortless. Like Dylan, who dines out regularly, you'll get personalized restaurant menu guidance and our cutting-edge app that auto-calculates calories and macros, + our white glove menu analysis. Share your schedule, and we'll provide tailored suggestions to keep you on track--saving time and ensuring results.

Elite Customization: Unlike standard PTs ($14,050+/yr for generic training only plans), Apex delivers bespoke training, nutrition, travel, stress management and recovery tailored to your busy life.

25+ Years of Expertise: Coaches Karl and Hannah bring decades of experience transforming high-achievers, far surpassing typical trainers' average of one-year 'expertise'.

Holistic Transformation: Beyond workouts, we optimize mindset, travel, stress, hormones, habits, and longevity for lasting success.

Unmatched Support: Instead of just 1-2 hours per week with a trainer and then left by yourself... We provide 24/7 coaching and real-time adjustments, not just hourly sessions, for the 98% of your time you are not training (This is where the real results are leveraged).

Guaranteed ROI: Standard Trainers Charge your per session (paying for time), With Apex we focus on the result so you invest in what actually matters most, your dream result. Our 16 year track record speaks for itself.

Your nutrition plan is 100% customized to your needs--vegetarian, gluten-free, allergies, or preferences. We craft delicious, sustainable plans that fit your lifestyle, ensuring you love your meals while achieving elite results.

Your transformation is for life. At the end, you'll have your dream physique, a lifelong fitness and nutrition blueprint, and new habits as a permanent asset. Plus, stay connected with our exclusive Apex Community for ongoing accountability and support.

Our philosophy is a guaranteed result with lifelong success.

Apply Now -- Spots Limited
Final Call to Action

Don't Lose Another Day to Poor Health

Busy professional or parent? Stop sacrificing energy, family time, and career potential. The Apex System's concierge approach delivers a bespoke transformation--lose 15-120lbs, save $14K/year on health costs, and boost productivity by 20%. With 24/7 coaching and sustainable habits, you'll 10X your life's potential. Only 3 spots remain this month--secure your transformation now.

Apply Now -- Only 3 Spots Left

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